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ouboomerso
I hate it, I've watched it forever
It was very sad. I loved the speech that Vicki made.
Answer
The day of soaps are just about over.........and fans????
WHY watch these stupid azz shows that replaced your beloved soaps....you are only helping the ratings.........ever notice how "The Chew" runs over into the next soap so you MIGHT get hooked and watch their show........seriously would you want to eat anything these disgusting people would make? especially the guy with the red shoes, pony tail and wearing short pants, the guy needs to cover up...could be a lot of hair in that food.
If you wanted to learn how to cook you should have watched Martha Stewart oh wait she got canceled.
This is why soaps are going off the air...as fans we don't have a voice... no one cares....poor Dorian/Robin didn't even want to stick around to the end.
The day of soaps are just about over.........and fans????
WHY watch these stupid azz shows that replaced your beloved soaps....you are only helping the ratings.........ever notice how "The Chew" runs over into the next soap so you MIGHT get hooked and watch their show........seriously would you want to eat anything these disgusting people would make? especially the guy with the red shoes, pony tail and wearing short pants, the guy needs to cover up...could be a lot of hair in that food.
If you wanted to learn how to cook you should have watched Martha Stewart oh wait she got canceled.
This is why soaps are going off the air...as fans we don't have a voice... no one cares....poor Dorian/Robin didn't even want to stick around to the end.
What is the process of ad sales on radio?
Vandar
As a business owner, how would i choose the right station? How do the big guys (like Coke & Bud) do it?
Answer
Bud and Coke will do it differently than you should; or could. They use huge national/worldwide ad agencies (often more than one) to drill down the ratings, set the goals, invite the stations they've selected to make presentations, then place varying portions of the budget with those who meet their criteria (including their cost estimates). They usually do this on an annual basis.
Obviously that's not for you.
My best quick suggestion for you is to be acutely aware of who comes into your place of business. Don't be shy about asking them if they made the decision to come in, or their parents (or someone else) sent them specifically to your place. Perhaps it was a sort of joint decision?
Then question them about their listening preferences: both the actual customers and any who influenced them. Keep track of this on a legal pad or computer file. Once you've got a good idea of the TYPE of station(s), see if you can get more specific as to which station(s) seems to be coming up most often. Seems like the obvious choice, right? Time to call them?
If you are in a fairly large city (Top-100), no, not just yet. Go to: www.radio-info.com
click on Ratings, then your city (if it's there). You'll get an idea of how the stations in your area show up in the ratings. PLEASE remember, these are based on only one of the many criteria available over the past year: persons 12 years and older.
You have no info on times of the day, age groups or any of the other important information that the full report reveals - but it's a start. The number one station may not be appropriate (nor financially efficient) for you. You may have to drop down the list a bit in order to make the budget work. More important than how many people listen to the station is the type of people - and do you have enough budgeted to garner the "frequency" to make a radio ad schedule work.
Now, dertemine how much money you can afford on a monthly basis to spend on radio advertising. Understand it will probably not be immediate, but with consistency and frequency, you should get results.
Now, armed with information, it's time to call the station(s). If you have a fellow business owner who is advertising on the station you've selected, ask if s/he is happy with their sales rep. If so, call that rep and arrange for him or her to visit you at your business. If not, ask for the local sales manager - don't be shy about telling that person the type of salesperson you'd be comfortable with, so you have a good relationship with someone who has enough experience to know what they are doing, but is not the #1 salesperson so you don't get their full attention.
When making your appointment(s), make sure there is someone else there so you don't have to interrupt your meeting to take care of customers. Or arrange for the meeting to be before or after hours.
There's so much more, but I'm running out of space and time. Remember, the right people, the right station and sufficient FREQUENCY to make it work.
One more thought, if you are a one-location business and if you're in a small town, radio's fine. If your a one-location business in a big city and it's fairly common merchandise you sell, radio may not be right for you. If you have one shoe store in Houston, use a local coupon flyer/magazine. But if you're the only Go-Kart track in town: go for it.
Good luck!
-a guy named duh
Bud and Coke will do it differently than you should; or could. They use huge national/worldwide ad agencies (often more than one) to drill down the ratings, set the goals, invite the stations they've selected to make presentations, then place varying portions of the budget with those who meet their criteria (including their cost estimates). They usually do this on an annual basis.
Obviously that's not for you.
My best quick suggestion for you is to be acutely aware of who comes into your place of business. Don't be shy about asking them if they made the decision to come in, or their parents (or someone else) sent them specifically to your place. Perhaps it was a sort of joint decision?
Then question them about their listening preferences: both the actual customers and any who influenced them. Keep track of this on a legal pad or computer file. Once you've got a good idea of the TYPE of station(s), see if you can get more specific as to which station(s) seems to be coming up most often. Seems like the obvious choice, right? Time to call them?
If you are in a fairly large city (Top-100), no, not just yet. Go to: www.radio-info.com
click on Ratings, then your city (if it's there). You'll get an idea of how the stations in your area show up in the ratings. PLEASE remember, these are based on only one of the many criteria available over the past year: persons 12 years and older.
You have no info on times of the day, age groups or any of the other important information that the full report reveals - but it's a start. The number one station may not be appropriate (nor financially efficient) for you. You may have to drop down the list a bit in order to make the budget work. More important than how many people listen to the station is the type of people - and do you have enough budgeted to garner the "frequency" to make a radio ad schedule work.
Now, dertemine how much money you can afford on a monthly basis to spend on radio advertising. Understand it will probably not be immediate, but with consistency and frequency, you should get results.
Now, armed with information, it's time to call the station(s). If you have a fellow business owner who is advertising on the station you've selected, ask if s/he is happy with their sales rep. If so, call that rep and arrange for him or her to visit you at your business. If not, ask for the local sales manager - don't be shy about telling that person the type of salesperson you'd be comfortable with, so you have a good relationship with someone who has enough experience to know what they are doing, but is not the #1 salesperson so you don't get their full attention.
When making your appointment(s), make sure there is someone else there so you don't have to interrupt your meeting to take care of customers. Or arrange for the meeting to be before or after hours.
There's so much more, but I'm running out of space and time. Remember, the right people, the right station and sufficient FREQUENCY to make it work.
One more thought, if you are a one-location business and if you're in a small town, radio's fine. If your a one-location business in a big city and it's fairly common merchandise you sell, radio may not be right for you. If you have one shoe store in Houston, use a local coupon flyer/magazine. But if you're the only Go-Kart track in town: go for it.
Good luck!
-a guy named duh
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Title Post: What do you think about the soap Operas amc And oltl going off air?
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Rating: 100% based on 99998 ratings. 5 user reviews.
Author: Unknown
Thanks For Coming To My Blog
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